Elevate Your Online Presence with Our Digital Marketing Proposal
Hi there!
Thank you for taking the time to discuss your company's digital marketing needs, including inbound marketing, content marketing, search engine optimization (SEO), social media, email marketing, paid media, and conversion rate optimization (CRO). Based on our experience at Elite Marketing Authority, we are confident we can significantly increase your site traffic, customer engagement, and on-site conversions within the next 12 months. Elite Marketing Authority has been delivering best-in-class digital marketing services to our clients for over 10 years. Based on your current digital marketing needs, our recommended approach will focus on lead generation and conversion optimization. Our tried and true methodologies will attract high-quality traffic to your site through content that's valuable to your target audience. Our world-class conversion optimization techniques ensure all digital marketing tactics used will deliver a true return on your investment. We employ a wide range of research tools to develop a comprehensive digital marketing strategy that will meet your acquisition goals. If you have any questions or concerns about this proposal, please don't hesitate to leave a comment or email me at [email protected]
Sincerely,
John M. Deleman
Elite Marketing Authority
Social Media Audit:
Our first step in creating a tailored social media marketing plan is to conduct a thorough audit of your current social media channels. We will analyze your current social media presence, content strategy, engagement rates, and audience demographics to identify areas for improvement.
Social Media Strategy:
Based on the findings from the social media audit, we will develop a comprehensive social media strategy tailored to your business goals. Our strategy will include:
Identifying your target audience and creating buyer personas
Selecting the most effective social media platforms for your brand
Creating a content strategy that aligns with your brand's voice and values
Developing a social media calendar with a mix of promotional and informative content
Defining metrics to measure success and monitor progress
Content Creation:
Our team of experienced content creators will develop high-quality content that engages your target audience and drives conversions. We specialize in creating various forms of content, including:
Graphic design for social media posts, cover photos, and profile pictures
Video production and editing for promotional videos and social media stories
Copywriting for captions, blog posts, and other promotional materials
Social Media Management:
Our social media management services include:
Daily monitoring and management of your social media channels
Responding to customer inquiries and engaging with followers
Implementing social media advertising campaigns to increase reach and conversions
Continuously optimizing social media strategy based on performance data
Reporting and Analysis:
Our team will provide regular reports on the performance of your social media channels, including engagement rates, reach, and conversions. We will continuously analyze the data and adjust our strategy to achieve the best results.
Your Website is your storefront of the online world. Without a stellar website; you don't have a
business. We'll design you a stunning, eye-popping website that converts your target audience
into new customers effortlessly and efficiently.
GORGEOUS EYE-POPPING DESIGNS
Providing consistently valuable content for your target audience is a time-intensive process
involving a significant amount of research, writing, editing, publishing, and distributing. Let us
take care of all of that for you. Our skilled team of content creators will produce monthly articles
on topics relevant to your target audience.
CONVERT LOOKERS INTO BUYERS
Videos are a valuable, powerful way to tell your brand's story, showcase your product or service,
and engage with your target audience. We're not talking infomercials here, we're talking about
compelling, interesting, and emotionally engaging storytelling that can make your business come
to life online. There are a lot of pieces involved in developing a compelling video, but our
extensive experience has taught us how to be a lean, mean, production machine.
MAXIMIZE YOUR SALES
An effective lead magnet is an essential part of attracting qualified leads into your marketing
funnel. We can identify and produce valuable content that your target audience is willing to
exchange their contact information for. In addition to creating the lead magnet content, we will
design a compelling landing page and drip email campaign to nurture leads for your sales team
Inbound marketing is a technique to attract customers to your products and services via original
content. Typically delivered in the form of blog articles, videos, lead magnets, and social media
posts, this content builds trust with prospects by providing them with something they value.
EMAIL MARKETING CAMPAIGNS
Providing consistently valuable content for your target audience is a time-intensive process
involving a significant amount of research, writing, editing, publishing, and distributing. Let us
take care of all of that for you. Our skilled team of content creators will produce monthly articles
on topics relevant to your target audience.
SMS CAMPAIGNS
Videos are a valuable, powerful way to tell your brand's story, to showcase your product or
service, and to engage with your target audience. We're not talking infomercials here, we're
talking about compelling, interesting, and emotionally engaging storytelling that can make your
business come to life online. There are a lot of pieces involved in developing a compelling video,
but our extensive experience has taught us how to be a lean, mean, production machine.
Strategy:
Our approach to email and SMS marketing is to focus on delivering personalized and relevant content to your subscribers, building trust and engagement over time. We will work with you to develop a customized strategy that aligns with your brand and objectives.
List Segmentation:
We will segment your email and SMS lists based on demographics, behaviors, and interests to ensure that each subscriber receives content that is tailored to their specific needs and preferences. This will increase the relevance of your messaging and improve engagement rates.
Campaign Creation:
Our team of experienced copywriters and designers will create compelling email and SMS campaigns that are optimized for conversions. We will craft subject lines, headlines, and calls-to-action that resonate with your target audience, and design visually appealing templates that reflect your brand.
Automation:
We will implement email and SMS automation workflows to nurture leads, promote sales, and retain customers. This will include welcome series, abandoned cart reminders, post-purchase follow-ups, and loyalty program communications. These automated workflows will save you time and increase revenue.
Analytics and Reporting:
We will track and measure the success of your email and SMS campaigns, providing detailed reports on open rates, click-through rates, conversion rates, and revenue generated. We will use this data to continually optimize your campaigns and improve performance.
Initial Setup
REVIEWING SEO AUDIT
• We’ll start by having a kick-off meeting to review the audit and get your feedback on where
we plan to focus our efforts so we all know we’re on the page starting out.
SETTING UP TOOLS
• We’ll make sure your analytics tools are set up properly and configure Google Analytics and
Google Webmaster Tools to measure what traffic is contributing to your sales conversion.
• We use other valuable tools like Moz that provide information on where your links are
coming from, competitive analysis, keyword research tools, brand monitoring, and more.
ONPAGE OPTIMIZATION
• Based on the audit, we’ll execute any necessary changes to your site which may include
things like content edits, changing the title and meta description, updating your robots.txt
and XML sitemap, using 301 redirects, and making usability tweaks to the design.
Ongoing Services:
LANDING PAGES
• Landing pages help you rank for targeted keywords and we’ll help you develop them. Instead
of one page trying to rank for multiple keywords, it’s better to create a separate page for
every keyword you want to target. The page should contain valuable, in-depth content that’s
way better than your competitors. The more useful and comprehensive your landing page,
the higher Google will place in their search rankings.
LINK BUILDING
This is where we engage with people to receive links. The goal is to get high-quality vs. highvolume links as Google penalizes sites that have too many low-quality links. How will we do this?
• Engaging influencers associated with your brand, commenting on their blog articles,
sharing their social media posts, and eventually sending them emails requesting links.
• Publishing high-quality, free content and posting it to social media. This is what’s known
as link bait. It could be a free tool like a pricing calculator, an e-book, an in-depth guide on a
topic that’s important to them and relevant to your brand, or a helpful infographic.
• Engaging and contributing to forums, groups, and other more targeted communities that
are likely to share and blog about your content.
• Reaching out to the press and relevant bloggers for media coverage, interviews, and
product reviews.
Measurement and Optimization
• We’ll review Google Analytics and other metrics tools to make sure we’re staying on track
with our goals.
• We’ll perform ongoing keyword research and analyze your place in them.
• We’ll uncover where you should be ranking and what traffic will drive the most revenue.
• We’ll alter your website accordingly by building pages and content to rank for the most
valuable keywords
Date:_______________
Between "us", Elite Marketing Authority, and "you", ____________________
You __________ located at ____________________ are hiring Elite Marketing Authority located at
_______________ to perform _______________ for the estimated total price of $__________ as
outlined in our previous correspondence.
1.0 Services Rendered
DIGITAL MARKETING STRATEGY & MANAGED SERVICES
We'll deliver a digital marketing strategy and 12-months of managed services. After the strategy
is approved, all associated content will be delivered within 2 weeks of scheduled published date
outlined in the content calendar.
2.0 Mutual Cooperation
We agree to use our best efforts to fulfill and exceed your expectation on the deliverables listed
above. You agree to aid us in doing so by making available to us needed information pertaining
to your website and to cooperate with us in expediting the work.
3.0 Charges for Services Performed
Contract
Requests above and beyond those listed in the budget may be considered out-of-scope and an
amendment to the budget will be recommended. Projects that go dormant for longer than 45
days will incur fee to resume work at the discretion of Elite Marketing Authority.
4.0 Terms of Payment
4.1 BILLING SCHEDULE
We're sure you understand how important it is as a small business that you pay the invoices that
we send you promptly. We're also sure you'll want to maintain a positive working relationship and
keep the project moving forward, so you agree to stick tight to the following payment schedule.
The total budget for this project: __________
Elite Marketing Authority will invoice __________ for fifty percent (50%) of the initial fees at the
point of this signed contract agreement which will act as the deposit. The remaining 50% will be
billed monthly for the remaining months in the 12-month term after approval of the strategy.
__________ will supply Elite Marketing Authority with all necessary purchase order numbers and
other internal information required for invoice processing before the close of the month of work
(if applicable).
4.2 CLIENT AGREEMENT TO PAY
You agree to pay our initial (1st) invoice upon receipt which will act as a deposit for the project.
Every invoice after that will have 15 day payment terms. In the event payment is not made within
15 days, Elite Marketing Authority will charge a late payment fee of 1% per month on any overdue
and unpaid balance not in dispute, to cover the manpower, interest, and other costs Elite
Marketing Authority pays for carrying overdue invoices from __________. In addition, Elite
Marketing Authority reserves the right to stop work until payment is received.
4.3 COLLECTION COSTS
In the event that we incur legal fees, costs, and disbursements in an effort to collect our invoices,
in addition to interest on the unpaid balance, you agree to reimburse us for these expenses.
5.0 Cancellation of Plans
You have the right to modify, reject, cancel or stop any and all plans or work in process. However,
you agree to reimburse us for all costs and expenses we incurred prior to your change in
instructions, and which relate to non-cancelable commitments, and to defend, indemnify and
hold us harmless for any liability relating to such action. We agree to use our best efforts to
minimize such costs and expenses.
6.0 Responsibilities of Elite Marketing Authority and
___________
6.1 __________ RESPONSIBILITY FOR RELEASES
Contract
We shall obtain releases, licenses, permits or other authorization to use testimonials,
copyrighted materials, photographs, art work or any other property or rights belonging to third
parties obtained by us for use in performing services for you (If applicable).
6.2 __________ RESPONSIBILITY FOR RELEASES
You guarantee that all elements of text, images, or other artwork you provide are either owned by
your good selves, or that you have permission to use them. Then when your final payment has
cleared, copyright will be automatically assigned as follows:
You'll own the visual elements that we create for this project. We'll give you source files and
finished files and you should keep them somewhere safe as we're not required to keep a copy.
You own all elements of text, images and data you provided, unless someone else owns them.
We'll own the unique combination of these elements that constitutes a complete design and we'll
license that to you, exclusively and in perpetuity for this project only, unless we agree otherwise.
We can provide a separate estimate for that.
6.3 CLIENT RESPONSIBILITY FOR ACCURACY
You shall be responsible for the accuracy, completeness and propriety of information concerning
your products and services which you furnish to us verbally or in writing in connection with the
performance of this Agreement.
Contract
____________________ acknowledges its responsibility, both during and after the term of its
appointment, to use all reasonable efforts to preserve the confidentiality of any proprietary or
confidential information or data developed by ____________________ on behalf
of ____________________ or disclosed by ____________________ to ____________________.
8.0 Term and Termination
8.1 PERIOD OF AGREEMENT AND NOTICE OF TERMINATION
This Agreement shall become effective as of ____/_______/_________ and shall continue until
terminated by either party upon not less than 60 days' notice in writing given by either party to
the other.
8.2 TERMINATION FOR CAUSE
Either party to this Agreement may terminate the Agreement if the other party defaults in the
performance of any of its material duties and obligations and the default is not cured within
thirty (30) days of the receipt of notice of said default, or if the default is not reasonably curable
within said period of time, unless the defaulting party commences cure within said period of
time and diligently proceeds to cure the default.
In addition, either party may immediately terminate this Agreement by giving written notice to the
other party if the other party is insolvent or has a petition brought by or against it under the
insolvency laws of any jurisdiction, if the other party makes an assignment for the benefit of
creditors if a trustee, or similar agent is appointed with respect to any property or business of the
other party, or in the case of the Client, if the Client materially breaches its obligations to make
payment pursuant to this Agreement.
Contract
8.3 PAYMENT FOR NON-CANCELABLE MATERIALS?
Any non-cancelable materials, services, etc., we have properly committed ourselves to
purchasing for your account, (either specifically or as part of a plan such as modules,
photography and/or external services) shall be paid for by you, in accordance with the provisions
of this Agreement. We agree to use our best efforts to minimize such liabilities immediately
upon written notification from you. We will provide written proof, upon request of the __________,
that any such materials and services are non-cancelable.
8.4 MATERIALS UNPAID FOR
If upon termination there exist any materials furnished by us or any services performed by us for
which you have not paid us in full, until such time as you have paid us in full you agree not to use
any such materials, in whole or in part, or the product of such services.
8.5 TRANSFER OF MATERIALS
Upon termination of this agreement, provided that there is no outstanding indebtedness then
owing by _______________to _______________, _______________shall transfer, assign and make
available to _______________ all property and materials in its possession or control belonging to
_______________. _________________ agrees to pay for all costs associated with the transfer of
materials.
9.2 REPRESENTATIONS AND WARRANTIES
The parties each individually represent and warrant that each has full power and authority to
enter into this Agreement and to perform all of their obligations hereunder without violating the
legal or equitable rights of any third party.
9.3 ENTIRE AGREEMENT
Contract
Except as otherwise set forth or referred to in this Agreement, this Agreement constitutes the
sole and entire Agreement and understanding between the parties hereto as to the subject
matter hereof and supersedes all prior discussions, agreements, and understandings of every
kind and nature between them as to such subject matter.
If any provision of this Agreement is held to be illegal, invalid, or unenforceable under any
present or future law, then that provision will be fully severable. In such instance, this Agreement
will be construed and enforced as if the illegal, invalid, or unenforceable provision had never
comprised a part of this Agreement, and the remaining provisions of this Agreement will remain
in full force and effect.
Signature
1. Please read the contract on the previous page to make sure you understand all the details
involved with us working together. It's really important to us that everything is transparent
and understood from the beginning so that we lay a solid foundation for a great working
relationship.
2. If you have any questions at all, please let us know. We're happy to clarify any points and
there may be some items that we can sort out together. We're committed to finding the best
way to work together.
3. Once you feel confident about everything and are ready to move forward, please click the
'sign here' button below.
4. Sign in the box that pops up to make the acceptance official.
5. Once we receive notification of your acceptance, we'll contact you shortly to sort out next
steps and get the project rolling.
6. If you'd like to speak to us by phone, don't hesitate to call
Digital Strategy Development | Week 2-3
Present Strategy | Week 4
Content Development | Week 4-8
Paid Media and Email Campaign Setup | Week 6-7
Go Live | Week 8
Conversion Rate Optimization| Week 2-3
Content Distribution
Social Media Monitoring
Reporting
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